John Thurman, Counselor, Coach, Consultant

John Thurman provides short-term, faith-friendly, future-focused Counseling, and Coaching for those who want a more fulfilling life.

Are you thinking about going to counseling or beginning a personal coaching program? Or maybe you are wanting to be more effective in your business endeavors. Have you ever wondered: Who goes to counseling? Broken and weak people with “issues?” Truthfully, there is only one type of person who chooses to receive counseling, coaching: the brave one! The person who decides to change, the individual who wants more out of life.

Here is some good news. No matter where you are today, your life can be better! You were brought into this life with all the internal tools you need to live a more meaningful and productive life. Become braver, more resilient, and more optimistic!

For a free consult call John @ 505-343-2011 or email him

About John Thurman

John Thurman Counselor and Coach

Hello, I am John Thurman, and I am a Licensed Counselor, life coach, and work-life management consultant with over 35 years in the people-helping business. In addition to my work as a counselor, I am an ordained minister who is a Retired U.S. Army Chaplain. My background as a mental health professional, ordained minister, and International Crisis Response Specialist gives me a unique perspective as a helping professional.

My counseling approach is a combination of cognitive-behavioral therapy with a strong emphasis on positive psychology and personal resilience. When appropriate, I also include biblical principles and encourages clients to actively engage in healthy spiritual practices. I use a short-term, solution-focused model, similar to an Employee Assistance Model to help meet your personal goals for counseling/coaching.

I work with adults seeking counseling and coaching the areas of stress, anxiety, depression, self-improvement, as well as individuals and couples who want to enrich their relationships. Also, I provide management coaching for business owners, supervisors, team leads, and entrepreneurs.

As a veteran and a Crisis Response Specialist, I have had the privilege of working with veterans, Law Enforcement, Fire and Rescue Personel as well as Wildland Firefighters.

While I do not work with children, adolescence, people with active addictions, or sexual trauma, I am happy to provide you with at least three local referrals if you live in the Albuquerque area.

To set up a free phone consultation, call me: (505) 343-2011 or email me

To learn more about me, or to read my blog, go to

Getting Started

• Call me or send me an email asking for a free phone consult. I will ask you some questions, tell you a little bit about me, and if you decide you want me as your counselor, we will schedule your first appointment.

• If we are not a good fit, no problem. I will give you referrals to other therapists. Either way, when the call is over, you will have more support and knowledge than before.

• Once you are scheduled, I will set you up in my online client portal, where you will complete the required paperwork prior to our first session. Remember, you have choices, we can meet in person in my office, Video, through my secure portal, or talk over the phone. With all of the issues around COVID-19 restrictions, I want you to feel safe.

COVID-19 considerations

Because I am concerned about your safety, we have several options for our appointment. If you choose to come to my office, please wear a mask, we wipe down all surfaces multiple times a day. My office is also set up so that we can maintain safe social distancing. Other options include traditional telephonic counseling. I can use other options: including secured video therapy. I want to make sure that you are comfortable and feel safe.

To set up a free phone consultation, call me: (505) 343-2011 or email me

How much does it cost?

I believe in being transparent, the cost is $130.00 per 45-minute session, payable at the time services are rendered. You can pay with cash, check, or credit card, as well as HSA and FSA cards for your convenience.

Do you accept insurance?

I do not take nor file insurance; however, I can provide you the appropriate documentation required for you to submit to your insurance company for either reimbursement or to count towards your deductible.

A word of caution about using your insurance:

There are many factors to consider when utilizing your insurance benefits to help pay for therapy, including your privacy and access to care. Insurance companies can (and will) limit the number of covered sessions and may request copies of your therapy notes, which are records of what occurred during each therapy session.

Additionally, if you choose to use your benefits, I will be required to provide you with a mental illness diagnosis (ex: Major Depressive Disorder, Generalized Anxiety Disorder, Adjustment Disorder, etc…) to prove “medical necessity” for counseling. This diagnosis may become part of your medical record, and result in you having a pre-existing condition. I personally believe that counseling/coaching is an essential service that everyone could benefit from some point in their lives and that a required diagnosis is a barrier to accessing good care. Just because you attend therapy down not mean that you have an illness or a disorder that requires a permanent label

If you want to use your insurance, I will be glad to give you referral to another provider so that you can use your benefit.

What about confidentiality?

You can expect what you talk about in counseling, coaching, and even consulting will remain in the room. State law and professional ethics require the therapist to maintain confidentiality except in the following situations.
• Suspected past or present abuse or neglect of children, dependent adults, and/or elders.
• If the counselor has reason to suspect the client is in danger of harming him/herself or has threatened to harm another person.

Counseling, Coaching, and Consulting: What’s the difference?

Counseling (Therapy)
The Counselor’s primary focus in or addressing a personal issue with the client, often related to emotions, attitude, life events, or behavior. Counseling therapy may include asking thought-provoking questions similar to those used in coaching. The emphasis is on applying principles of mental health, holistic lifestyle, psychology, and human development to address wellness, personal growth, behavioral change, or emotional well-being. Many times, counseling is focused on diagnosing and treating a mental health disorder, mainly when using insurance.

The Coach’s primary attention is on strengthening the client’s wisdom, thought processes, and directed action toward the future, based on the client’s self-identified agenda. A supportive and non-judgmental environment is created to inquire, challenge, and stimulate critical thinking and new ways of being, thinking, and acting, often resulting in new behaviors applicable to the client’s whole life.

A Consultant’s primary attention is on helping individuals achieve personal or organizational results by applying their specific expertise where they advise the client on the best course of action for achieving desired goals. Consultants may or may not also be charged with transferring knowledge or a skill set to their client.

Difference between training of Counselor and Coaches

One of the major differences is that Counselors have to complete a Master’s or Doctoral degree, go through an additional time of direct and indirect supervision, and be licensed in the state they operate in.

Licensed counselors have had education and training around many aspects of the human experience. They’ve had classes in human development, human sexuality, family systems, ethics, research, and a variety of counseling strategies. Furthermore, they have had many, many hours of supervised training around how to be effective as helpers

In contrast, at least in the state of New Mexico, any kind of coach — a Life Coach, Career Coach, Executive Coach, or Relationship Coach is not required to have any training or education in coaching at all. Literally anyone can call themselves a “Life Coach” and go into business as such.

While many coaches do pursue some training or education around coaching (anything from reading a book on how to be a life coach to attending a weekend seminar to going through a coaching program) this is not a requirement. Having said this, there are also a number of excellent coaching programs that do provide certification.

Because of my background, and the fact that I provide both counseling and coaching, I understand the similarities and the differences. While coaching and counseling are the same in that both provide you with a helpful relationship with a person to support your wellness and growth, coaches and counselors can have significant differences in their training, their methods, and their goals. Furthermore, there are situations where well meaning life coaches can cause harm to people

Anything else I need to know

My office is located on 316 Osuna Rd NE, Bldg 2 Albuquerque, NM 87107.

Phone 505-343-2011. Email:

Not in Albuquerque? I offer video coaching. Give me a call Ito see if you would be a good fit for video of telephonic sessions.

I do have a 24-hour cancellation notice policy, and if you cancel or reschedule you session less than 24 hours in advance you will be charged the full fee for the session. This is non-negotiable, and you will be required to have a credit card on file for any late cancelations.

I do not provide crisis services. If you are experiencing an emergency, please call 9-1-1, the National Suicide Prevention Lifeline 1-800-273-8255. If you live in New Mexico call 1-855-NMCRISIS (662-7474), or go to the nearest emergency room.