Building Resilience in Business, Relationshis, and Life

A Man’s Guide To Valentine’s Day Shopping


Want to build a happy, resilient relationship? If you answer is yes, then continue to read.

We are into February, and we all know that Valentine’s Day is just around the corner.

So guys, for heaven’s sake, get your shopping done before Feb. 14. If you wait too late, the roses will be wilted, and the selection of cards and chocolates will be pretty much picked over. It seems simple enough, but how many times have we men suffered from procrastinitis (my word), a condition related to waiting until the last minute to shop for your wife or girlfriend. Good news: There is a cure – buy early!

Waiting to purchase her a last-minute gift is not a good thing for your health or maybe even your life! It sends a message that you don’t see her as a high priority. It lets her know that you don’t know who she is and what she likes.

Here are five guy tips that will help you in your Valentine gift selection:

  1. If you buy chocolate, make sure you don’t get it at the grocery store or the pharmacy. Buying high-quality chocolate shows her how special she is. You need to know if she likes milk chocolate, dark chocolate, soft centers, assorted nuts or just plain chocolate. Hint: One of my favorite Chocolatiers in Albuquerque is Theobroma Chocolatier.
  2. I spent part of my young life helping my mom out at her florist shop. It was always interesting to see stressed-out men coming into the shop on the 13th or 14th of February hoping Mom could work a miracle. She usually did.

Don’t wait until Valentine’s Day to pick up flowers at a florist shop or grocery store. A quick way to earn extra points, spend a few extra dollars and have them delivered to her work site or home.

Women have this incredible quality: While the other women at her workplace will ooh and ah over the flowers you sent your spouse, they will walk away with envy, wishing their man had done the same.

  1. When looking for a card, try to avoid the “I know I don’t say it enough…but I do love your card.” I promise she will not be impressed. Instead, you might ask one of the women at the store to help you pick the right card. Make your card purchase based on words she would like to hear. For an additional bonus, write a short hand-written note of love and appreciation.
  2. Help your kids select a card or gift for their mom.
  3. You do have permission to get your wife some cute, flattering pajamas. Just don’t buy anything too revealing, flamboyant or trashy. If you decide to get something on the naughtier side, just make sure she has pre-approved it. Or better yet, ask her to go with you. Remember the gift is for her.

I enjoy feedback, so leave me a coment and let me know your thoughts, or even better if you have a good story feel free to share it.

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5 Replies

  1. These are great tips to ensure you make the right impression. Valentine’s Day shouldn’t be an afterthought when it comes to the one you love. Great post, John!

    1. John

      Thanks for the input.

  2. Hannah

    Who is that cute couple?…😊 Love you Dad. Flowers and chocolate are great. Ladies should tell their guys what they want, be specific so you are not disappointed. A lot of unmet expectations can occur if you don’t communicate with your partner. You are a team and communication is key in all areas of your relationship, even on silly holidays. Everyday is an opportunity to show your partner you respect, love, and appreciate them by words, acts of service, unexpected flowers or even a Snickers bar from the gas station because he knows it’s your favorite!… Always great advice and you have always been great about getting your wife, daughter, and daughter in law candy!

  3. John

    I love this completely unbiased comment, thank you my favorite daughter!

  4. Natalie Boerner

    Great article and awesome advice! So blessed to have a husband who thinks ahead for special events in our lives. Hope you have a wonderful Valentine’s Day with your sweetie! 😀

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